Balmoral Multicultural Marketing

About Us

ABOUT BALMORAL MULTICULTURAL MARKETING
Balmoral Multicultural Marketing is a full-service multicultural marketing agency helping clients target Canada’s growing multicultural communities. We are a strategic, holistic, knowledgeable and action-driven agency. Whether your business objectives are: gaining brand awareness, increasing sales, deepening relationships or expanding offerings…we make it happen.
Balmoral is celebrating our 30th anniversary and we are recognized as a leading ethnic marketing specialist agency guiding clients to engage and connect with Canada’s diverse ethnic communities which include promoting them in overseas countries in particular China and India.

Our strength is the breadth and depth of our experience and best practices. Our leadership team is of diverse ethnic background, and are entrenched in their respective communities knowing the pulse of current trends and behaviours. We understand what would resonate with ethnic markets in creative and content. Our principals have an accumulation of over 100 years of multicultural marketing expertise.

SCOPE OF SERVICES
Our approach is fully integrated, holistic and customer-centric:

• Strategic Consultation & Planning
• Ethnic Public Relations / Media Relations
• Creative Development
• Digital Marketing / Social Media Marketing
• Media Planning, Buying & Monitoring
• Ethnic Outreach: Business & Community
• Copywriting & Translation / Trans-creation
• Event Planning Management & Fulfilment
• Coordinate Quantitative & Qualitative Research
• Influencer Marketing

CLIENT LIST
Agency of Record
• Vendor of Record, Multicultural & Aboriginal Marketing Agency for Government of Ontario
• Brita
• Burt’s Bees
• Chatr Mobile
• Clorox Canada
• Dairy Farmers of Canada
• Fido Wireless
• Ontario Lottery and Gaming Corporation
• PayPal Canada
• Rogers Canada
• Metrolinx
• Samsung

Public Sector
• Government of Canada – Canada Revenue Agency, Registered Disability Savings Plan
• Government of Canada – Canada Savings Bond
• Government of Ontario:
• Ministry of Children and Youth Services
• Ministry of Community and Social Services
• Ministry of Education
• Ministry of Environment and Climate Change
• Ministry of Finance
• Ministry of Health and Long-Term Care
• Ministry of Economic Development and Growth
• Ministry of Tourism, Culture and Sport / 2015 Pan/Parapan American Games
• The College of Traditional Chinese Medicine Practitioners and Acupuncturists of Ontario

Corporate
• BMW Canada
• Disney on Ice
• Martell
• Mount Pleasant Group of Cemeteries
• Rémy Martin
• Square One Shopping Centre
• Dorel Juvenile
• OCAD University

Non-for-Profit Organization
• Canadian Cancer Society
• Infrastructure Health & Safety Association (IHSA)
• Mount Sinai Hospital
• Sunnybrook Foundation
• Toronto District School Board (TDSB)
• United Way of Greater Toronto