Who we’re looking for:
Someone who can manage our client’s digital campaigns across multiple platforms including Google, Facebook & Adobe. The ideal candidate for this role will be adept at booking and optimizing the campaigns to deliver superior performance.
Responsibilities:
· Be responsive to campaign performance data and optimize accordingly to deliver quality results
· Ability to understand insights from data and map user actions back to campaign KPIs
· Ability to grasp the technical know-how of digital tactics across various platforms like Google, Adobe and Facebook
· Understanding of industry best practices and ever changing dynamics of digital platforms
· Ability to identify opportunities that can grow the brand across the digital ecosystem
Required Criteria:
· 2-3 years’ experience in digital marketing
· Hands on experience with running and managing programmatic digital campaigns across the prominent platforms (experience with Facebook Business Manager, Google Marketing Cloud or Adobe Marketing Cloud preferred)
· Understanding of bidding strategies (RTB, CPC, CPA, Custom Bidding etc.)
· Understanding of key metrics that define the performance of a digital campaign
· Understanding of data collection and tagging implementation tools (GTM, DTM)
· Hands-on experience with website analytics tools (Google/Adobe Analytics) and the ability to measure events/interactions to recommend solutions that enhance user experience
· Aces at Microsoft Office Suite (Excel and PowerPoint)
· Ability to multi-task while maintaining an analytical approach
· Detail oriented and deadline driven
· Keen to learn and contribute in a dynamic environment
