Toronto Employment Platform

Performance Marketing Specialist

Job Description:
  • This role is based in our Toronto Headquarters.
  • This role will execute marketing initiatives for both MINISO Canada and MINISO USA.
  • Responsible for all paid ad (Facebook, Instagram, and Google) creation, supervision, and evaluation across all sales channels (Retail, Franchise, Wholesale, E-Commerce, and Social Media).
  • Manage all affiliate marketing platforms including daily engagement and performance growth.
  • Acquire new affiliate marketing partnerships and actively seek opportunities to enhance brand exposure.
  • Leverage affiliate partner-sponsored marketing campaigns.
  • Coordinate the completion of all design assets required by your marketing initiatives.
  • Complete other ad-hoc tasks upon request.


  • 1 year of experience managing paid ads and affiliate marketing for a similar lifestyle retail brand.
  • Proficiency with the following paid ad platforms: Facebook, Instagram, and Google.
  • Proficiency with the affiliate marketing platform, Rakuten Advertising.
  • Strong written and verbal communication skills.
  • Highly organized with strong time management skills.
  • Able to self-manage and has an entrepreneurial mindset.
  • Strong attention to detail.


  • Has experience managing an in-house brand affiliate program.
  • Has basic design skills including familiarity with platforms such as Canva and/or Adobe Suite.


Only candidates can apply for this job.
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Talent Portal is a Toronto-based Job Board and Employment Platform. We are dedicated at helping talents reach their dream career.Candidates can search for jobs and set job alerts to receive new job notifications via email; Employers can post jobs online, and receive applications via email. It is free for both employees and employers.

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