Requisition ID: 104541Join a purpose driven winning team, committed to results, in an inclusive and high-performing culture.
Purpose
Leads and oversees the development and execution of the Marketing Acquisition Strategy in Canada ensuring business strategies, plans and initiatives are executed / delivered in compliance with governing regulations, internal policies and procedures.
Accountabilities
Leads and drives a customer focused culture throughout their team to deepen client relationships and leverage broader Bank relationships, systems and knowledge.
Accountable for planning, deploying and measuring marketing and communication strategies to achieve customer acquisition targets for Credit Cards and Unsecured Lending products.
Leverages deep product expertise, and results based marketing levers to achieve quarterly acquisition targets, for priority business lines/partnerships.
Develops and executes an integrated marketing plan and tactics to drive customer acquisition. Primary marketing areas of ownership include (but not limited to): email marketing, targeted advertising, sales promotions, direct mail, and branch marketing.
Unites all stakeholders around a unified visual brand and creative excellence, using results, and marketing expertise to ensure our marketing is consistently breaking through and driving results.
Partners with Product Marketing and Engagement Marketing teams to deliver integrated end-to-end marketing programs, campaigns and experiences.
Champions collaboration between key partners including Business Lines, Digital Marketing (performance and eCommerce teams), Channels (branch, CC, SOL/MOB), Retail Customer Growth, Retail Customer Insights and Analytics, Customer Experience, Legal and Compliance teams.
Understand how the Banks risk appetite and risk culture should be considered in day-to-day activities and decisions.
Creates an environment in which his/her team pursues effective and efficient operations of his/her respective areas, while ensuring the adequacy, adherence to and effectiveness of day-to-day business controls to meet obligations with respect to operational risk, regulatory compliance risk, AML/ATF risk and conduct risk, including but not limited to responsibilities under the Operational Risk Management Framework, Regulatory Compliance Risk Management Framework, AML/ATF Global Handbook and the Guidelines for Business Conduct.
Builds a high performance environment and implements a people strategy that attracts, retains, develops and motivates their team by fostering an inclusive work environment; communicating vison/values/business strategy and managing succession and development planning for the team.
Education/Experience
Bachelors Degree in Marketing, Communications, Public Relations or related field.
Several years experience in marketing, CRM, loyalty marketing, and/or account management
Experience working in a matrix organization
Location(s): Canada : Ontario : Toronto Scotiabank is a leading bank in the Americas. Guided by our purpose: “for every future”, we help our customers, their families and their communities achieve success through a broad range of advice, products and services, including personal and commercial banking, wealth management and private banking, corporate and investment banking, and capital markets. At Scotiabank, we value the unique skills and experiences each individual brings to the Bank, and are committed to creating and maintaining an inclusive and accessible environment for everyone. If you require accommodation (including, but not limited to, an accessible interview site, alternate format documents, ASL Interpreter, or Assistive Technology) during the recruitment and selection process, please let our Recruitment team know. If you require technical assistance, please click here. Candidates must apply directly online to be considered for this role. We thank all applicants for their interest in a career at Scotiabank; however, only those candidates who are selected for an interview will be contacted.